 |
| So long, girls. The Era ends with you. |
Have you been living under a rock for a few months in the AG community? I haven't, even if I have no need to post something every day on this blog. This is not Tumblr
1 and I'm not a news blog cause I don't need to be. I've got stuff coming up that y'all will like--the gang is up to another girl--and tons of reviews and shit. But I'd like to address the end of the Best Friends line before the launch of BeForever at the end of this month, so that on occasion my articles can seem timely.
If you've had a pulse on the AG community for any time since about January to March, you'll have heard whispers of both Samantha's return and the retirement of Marie-Grace and Cécile. Many people saw the end coming through whispers, catalog scans that didn't include the others, and jabber from personal shoppers. Finally in May, AG officially stepped up and said that Marie-Grace, Ruthie, Ivy, and Cécile are going into the Archives. This is in preparation for the launch of BeForever--a rebranding of the Historical characters to focus on the main AG characters and appeal to girls again. This includes new clothes, the return of the emphasis on girls being the same in essence through history, using new ways to appeal to old ones--aw yiss, apps and nets--and rumors that include removing illustrations from the books to appeal to older children.
2 This does not include their best friends or the NOLA Girls. There's several articles that have been published on news sites and around discussing how this removes the only black character that hasn't been a slave and the only Asian-American character in the lineup. I'm not going to knock them in any way. They're right in saying that with Ivy getting booted, we don't have a Asian American character represented in history anymore--and that Cécile is the only well to do pretty princess we've had that was black. But neither girl really got a chance to hold down the fort herself, and the best Friends Line was a poor way to put both of them in.
For the most part, the Best Friends Line did not do much for AG's bottom line or their appeal to the historical characters, and the one time it touched the moddies it tanked hard. While the Best Friend Line had its appearances of successes, it also had its problems--lots of them. I do kind of like the idea of best friends and two girls sharing an era, and a lot of my historicals have theirs. Edith has Dorothy, Kimmy has Tyanna, Addy has Sarah, and Felicity has pretty brunette Elizabeth. I'm even debating finally creating Charlotte's stepsister/close friend from Caroline.
3 And the most technical sense, I have several of the Best Friends:
Nellie, Cécile (though she's not a best friend, she's a split
collection--more on that later), Kimmy ("Ivy"), and Sonali. A lot of people will talk about the good of the line. But I feel like the AG community and the purchasing population at large didn't really feel the Best Friends Line, and that it going down is going to overall be a good thing.
If you haven't clicked onto this, this is all my perception. I'm not a
marketing mogul, I've never worked for AG in my life, and I majored in
English. These are just my opinions as someone who came into AG at the
small start of the Best Friends Line, and saw how things came--and now,
how they're going, along with things one of the members of the forums has observed and I'm alright with passing along. You're not here for numbers. You're here for my opinions, education, snark, and to learn better about the kyriarchy and how to tear it down.
Let's start the same way AG did: with Samantha and Nellie.