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| Four Pretty Maidens, all in a row. |
Did I say Tuesday? I meant not Tuesday. I forgot Tuesday that I was going to pick up my new glasses and I spent the rest of the day adjusting to my new lenses. I can read better again! I now have fancy new progressive lenses to read more clearly in that massively nearsighted left eye of mine, because in a battle between "seamless trifocals" and "having to remember to carry reading glasses everywhere and swap them in and out" I went with "seamless trifocals." No shame in the game. Also this post took a few days to write anyways because it's long and I'm excited. Let's talk moddies.
American Girl Moddies--as I call them--have had a shitty assumption hanging over them their whole time they've existed, going all the way back to launch when they were called American Girl of Today in 1995. This became even more of a problem when the line was called Just Like You from 2006 to 2010,1 but to be fair it has really been an assumed perception for the past twenty-five years. That assumption being? That the dolls were designed, customized, or intended at purchase to try to look like the recipient getting the doll.
Mind, American Girl has never pushed the idea that any modern doll should specifically or exactly resemble the intended consumer. They've tweeted that the dolls aren't customizable, corrected purchasers in stores and over the phone, and even stated in so many ways that the first moddie line is not and never has been available as customized dolls. The first name--American Girl of Today--initially was selected to reflect how history was happening in Manhattan (or wherever) and that a child of "today" was as tied to current historical events going on as a child of the 1940s was to the event of her era which was as far back as they went back then. The first ones even came with a set of six blank books and writer's guides to encourage writing a story about a character of today. While I generally don't give a shit what Pleasant Rowland intended for anything, the initial intent of the line was, to quote from a line in my 1996 Doll Reader magazine, "for [children] curious about their place in today's world" and to "link past to present and empower [children] to take pride in this, their moment in history."2
Yes, moddie dolls can, as the statement goes, have their skin tone, eye color, and hair color chosen. From what initially was a pool of just twenty dolls, fourteen of which were light skinned with the Classic Mold face.
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| Having 70% of the available dolls as "white" is not, in fact, widespread customization. |
If you were a child--or, like me, a teen--in 1995 looking over the selection of American Girl Today dolls and you were not white or light enough to be assumed as white? Your options were #1 and #18 for black; #2, #11, and #15 for All Other Brown, including lighter toned black people and anyone else; and if you were East Asian you only had #4 until 2006 when Jess came out. Every other option was was light and assumed to be white. There were more options for blondes than there were East Asian people. Even as more dolls became available--we're up to over ninety total that have ever been released--the majority of available dolls have had light skin and resemble young white girls. The first main 18" modern line wasn't customized or designed to look like kids, the deal was that that white girls had many more options than anyone else. And that's a form of privilege in society.
But AG saying what isn't, wasn't and never has been done with the now-titled Truly Me line doesn't mean that people don't assume stupid shit about AG dolls. (Just wait til I have the energy and focus to write about how your Molly from 1998 is not, in fact, going to sell on eBay for thousands of dollars, regardless of what some article on USA Today tells you.) This has led to thousands of parents over the past two and a half decades who have either bought dolls that they got to look like their kids and thought they did themselves a custom, insisted that the lack of diversity in the line is accurate to the population, or complaints up and down the board that there's no doll that looks exactly like their child and why isn't there one, because my white child has straight blond hair in a bob with no bangs and hazel eyes, and there isn't a doll just like that right now and these dolls are supposed to be like them. Boy howdy when white privilege occurs, hmm?
There is a much more customizable--to be little more accurate, designable--line now, though, and has been for about three and a half years. Back after it launched I only mentioned it slightly back then in my post about Z, but I'll go in because it's been four decades since 2017 and three of those happened in 2020.
The American Girl Create Your Own Line--which the fandom tends to abbreviate as CYO--launched in August 2017 and is the most customizable American Girl product outside of doing the thing your damn self. For Two Hundred Dollary-Dos--plus tax--you can design a doll's entire look, select her meet outfit from the options, add in matching--or not, it's up to you--accessories, and get the whole kiddy caboodles in a fancy box along with a code to make a Design Your Own T-Shirt for free shipping--and that was free shipping available before AG offered that up for the low cost of buying $135 worth of stuff. (The offer used to include a six-month/three issue subscription to American Girl Magazine as well, but the magazine stopped publishing in 2019 so that's no longer a perk.) And while it does pull from a pool of their available options to mix around, it's a wide pool of options. American Girl boasts that there's--via every possible combination of hair, eyes, face, and extras--more than 2.4 million possible combinations of dolls available.
All those options, mind, and some people's creativity is limited to either whitewashing the Addy and Sonali Molds with no sense of irony (y'all probably didn't care black people came in albino until you decided you wanted a white version of molds that have never been used by the main line in white) or spending almost twice as many monies as a regular off the line moddie to remake another version of #27. Oh, but the collector said on her Instagram account, you don't understand, this one is a blonde and blue eyed classic mold but this one is a blonde blue eyed, classic mold who has slightly different and longer hair! Miss Ann, you might as well be telling me this mayo is slightly more creamy than the other. Bitch, if I'm going to blow $200 to get an AG doll I design, I'm not going to get one that looks like one I can get at the store, but with slightly longer hair and a hazy shade of winter. I wish her--and 99% of everyone who has ever designed a white Addy or Sonali mold for no good damn reason because they have European Beauty Standards Poisoning--a very unhappy evening.
That being said, after you place the order they put the dolls together in Mexico--each doll has a foot mark stating they're One of a Kind unlike the common ribble rabble--and then ship them up to Laredo, Texas; from there they go out and arrive at your house in fancy packaging. When orders are low, a design can take up to three weeks or so to arrive; early in the pandemic, people were looking at ten weeks, and creation and shipping time can take even longer when items are backordered and/or it's closer to the Winter Holiday season. I had never gotten a CYO of my own that I'd designed. I'd gotten four of them secondhand, yes, and they're all super adorable. But I'd never gotten one that I designed myself, start to finish.
Until Monday.
This is a multipart post. Bring snacks.



